The Ins and Outs of Affiliate Marketing Campaigns

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Affiliate marketing networks provide an environment where companies who have something to sell (Advertisers) meet with companies who know how to sell it (Publishers). Many large Affiliate marketing networks provide hundreds of products to be sold to their network of thousands of publishers.

Affiliate marketing networks generally work on a performance basis (CPA), where you only pay when a sale or lead is generated for you. You receive a sale or lead at a predetermined cost and then award the affiliate network with a bounty for generating the sale or lead for you. The Affiliate network then pays its publishers for generating sales on your behalf, minus what the network keeps for itself for putting the deal together. This may sound similar to a shopping portal, however, there are some distinct differences. A shopping portal places your products in direct connection with the online shopper. Affiliate marketing networks place your products in direct connection with publishers (marketing or media companies.) Each publisher will then use its resources to generate sales for you, be it PPC, SEO, email, banners, and the like.

Not every product or service will work with an affiliate marketing campaign, and many affiliate networks will not accept your offer unless certain criteria are met. The average website is not “marketing ready” for an affiliate marketing campaign, and often requires a redesign or a separate website to allow for easy sales or lead conversions. Most sales lead generation campaigns work across affiliate marketing networks as long as you are not trying to collect too much information or information that makes your customers feel nervous such as a social security number. For product sales, for more info please visit:-http://amateurtjes-sexfilms.nl/http://gratishardcoresexfilms.nl/dumbells-kopen.nl you need to present a very attractive offer like “a free 7-day trial for a diet pill”, “free services for 1 month”, or anything that can be considered a low-risk bargain. An offer such as “a 42-inch plasma screen Television for only $1,597” will not work. As always, there are exceptions, and you may need to work closely with your affiliate manager to produce a campaign that will be popular amongst the publishers.

Due to the nature of the affiliate networks, they can be volatile and risky and are not recommended for any company until they have a lot of internet marketing experience under their belt. The overall sales potential of affiliate network marketing can be enormous, and any time gigantic sales numbers come into play, so do gigantic risks. Many affiliate networks have what are known as “Super Affiliates” who have the potential to generate hundreds of thousands of dollars in sales commissions each month. The volatility stems from both the marketing power available through an affiliate network, along with the performance-based environment they provide.

For the most part, the publishers who do the selling through the affiliate networks are greedy. They want to sell only the products and services that yield them the most revenue. It is their right, after all, because they are working on a performance basis and assume all marketing risks. If a good offer comes across an affiliate network, where a lot of money can be made, many publishers will market the product and sales will come streaming in. If a product comes in that does not generate good, Helium hotspot or at least acceptable, revenue for the publishers, they will choose to not market the product, and sales will be almost nonexistent. It is difficult to find the right balance to satisfy all parties involved (advertiser, publisher, affiliate network, and potential customer.) All parties must be happy to yield a successful affiliate campaign. The swing between a high-performing campaign and an unpopular one can be tremendous. This volatility introduces significant risk, which comes in three flavors.

Affiliate Network Marketing Risk:

  • (1) Not enough business You have put significant time and resources into building an Affiliate marketing campaign. You have commissioned all types of marketing creative, and website design and even bulked up your sales staff. Despite this preparation, your offer is not a money maker for the publishers, and they are not marketing your campaign. Your expenses have increased in anticipation of increased sales that simply never materialized.
  • (2) Too much business You hit the nail on the head… Your offer is hot and the publishers love it. They love it so much that sales flow in faster than you can handle. Your call center can handle 50 leads per day but the publishers are generating 200. For each sale or lead made you must pay a commission whether or not you can address it. You are downing in too much business, and your pocketbook can’t hold out long enough to expand accordingly.

 

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